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Wednesday 23 April 2014

New CEO of Rolex: Jean-Frederic Dufour

This came out of the blue but I think it is a good move.  Rolex have appointed former CEO of Zenith Watches Mr Jean-Frederic Dufour.

Mr Dufour turned Zenith around after the departure of Thierry Nataf who previously lead Zenith down the wrong path.  Mr Dufour restructured the  watch categories and brought back design elements from the past with a modern twist. 

Rolex has previously brought back older watches and given them modern upgrades such as the Milgauss. At the same time they have released brand new watches with more innovations in the movement, the watch I am referring to is the Sky Dweller.


It will be interesting to see if Mr Dufour decides to bring back some old elements of Rolex models and give them a modern facelift.  Time will tell

Mr Jean-Frederic Dufour new CEO of Rolex

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